Beginning with a field trip to a campus cafeteria and then taking a hair-pin turn into some contemporary cultural lifestyle trends, I try to examine what a trifecta of neon fitness gear, artistanal donuts, and bone broth can tell us about how the redemption of “happiness” is represented in the ethereal space of popular culture and public expression.
As the connection between physical and emotional health are simultaneously hyperbolized and distorted, food stands as a talismanic escape from abjection in ways that are more and less fulfilling: pseudo-nostalgia and misleading entry-points into an escape from the bodily degradation which proliferates in our present moment. I linger a bit in the trends themselves, visiting some staunch ice-age ideologues and contemporaries. And then yet another hair-pin turn into aesthetics, letting Theodor Adorno and Walter Benjamin be like puppets for the promise that seems more compelling than a totally distorted commodity-primitivism, while also attempting to complicate the boundary between their proposals.
Click the link below for a June 2015 iteration of this ongoing project, complete with typos: